Discover the exclusive report from delaO design studio on the digital landscape in Mexico, an essential tool for mastering the Mexican digital market in the post-pandemic era. This detailed report not only analyzes the impact of the pandemic on digital trends but also highlights unique opportunities for digital projects in a competitive market. Ideal for entrepreneurs and companies looking to innovate in the Mexican digital sector, our report includes in-depth analyses of user profiles, reflecting a variety of technological behaviors and attitudes.
Additionally, we offer exclusive archetype cheatsheets for workshops and practical worksheets to generate value propositions, allowing you to design strategies and products that resonate with each archetype of the Mexican user. These additional materials are perfect for design workshops and strategy development, helping you create personalized and effective solutions.
Purchase our report today and get the necessary tools to succeed in Mexico's changing digital environment. This resource is indispensable for any professional interested in understanding and making the most of the digital market in Mexico.
The report of over 150 pages includes:
Four Detailed Archetypes: We explore archetypes and generalized profiles that capture common behaviors and motivations of users. Each archetype is illustrated with examples of "personas", providing valuable insights for user-centered design.
Analysis of the Post-Pandemic Digital Landscape in Mexico: We delve into how digitalization has changed after the pandemic, revealing new opportunities and challenges for companies and designers.
General Profile of Technology Users in Mexico: We conduct an exhaustive analysis of the general profile of Mexican technology product users, highlighting trends, behaviors, and preferences that are crucial for the creation of relevant and successful products in today's market.
Design Recommendations by Archetype: Based on the archetypes, we offer specific recommendations to improve practices in product design, focusing on effective and user-centered solutions.
Toolkit for Co-Creation Workshops: We include a set of tools and worksheets to organize co-creation workshops, facilitating collaborative innovation and the creation of more resonant products.
The report addresses the following topics:
Impact of the pandemic on technological adoption.
Changes in consumer and business behavior.
General profile of Mexican technology users.
Emerging trends and digital consumption habits.
User preferences and expectations in the current context.
Specific design strategies for each archetype.
Best practices for the development of technological products.
User-focused approaches to innovation in design.
This meticulous study on technological perception in Mexico employs a mixed methodology that combines qualitative and quantitative techniques, analyzing a diverse sample of 30 Mexicans from different regions and socioeconomic strata. Through narrative analysis and generative techniques, participants' experiences, aspirations, and technological perceptions were explored, providing a deep understanding of their motivations and desires about technology. The study's inductive approach, complemented by extensive secondary research, focuses more on capturing lived experiences than presenting statistical data, with the aim of inspiring the development of digital products and services in Mexico that are aligned with the needs and expectations of local users.